Thursday, September 16, 2010

How do I write a Marketing Model relating to a distributor of my licensed product?

Our licensor has asked my company for our business model as it relates to two of our distributors that have exclusive selling rights for a niche market. Honestly, we are using these distibutors because they were recommended by the licensor -- but I cannot say that. I am unsure how to convey our strategy other than the standard ';Four P's'; approach. Does anyone have any insight here?

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